Senggigi is maybe Lombok’s equivalent to Bali’s Kuta Beach, but is in many ways totally different. It’s far more quiet and peaceful, the nightlife here is also much more limited. The place is located north of Mataram and not far from the airport, many tourists prefer to stay here the first days before they explore the rest of the island, but you can also use Senggigi as your permanent base. Senggigi is clearly the most developed tourist area on Lombok, but stretches over a wide area and is still not overdeveloped.
There are some large, expensive hotels here, but you can also find accommodation of a more simple standard. The number of restaurants have increased in the last few years, but there is still some time before Lombok can compete with Bali. It is recommended to enjoy the sunset from a restaurant by the beach, the nightlife is not as varied as on Bali, but there are some pubs and nightclubs with live music.